Archive for the ‘technology’ Category

You’ve Been Googled

We’ve all done it. Search for my name in Google and you’ll discover I’m an award-winning photographer from Belfast and the head coach of the Los Angeles Sparks basketball team. Sometimes I amaze myself that I have the time to hold down my PR job too!

And I bet you’ve also Googled that girl or guy you’ve got your eye on. Go on. Admit it!

Well they’ve probably Googled you too. Or maybe even Facebooked you. Are you cringing at all the embarrassing photographs of your alcohol-fuelled antics over New Year yet? Do you think they’ve blown your chance of a date?

Or perhaps you’re taking a new year, new job approach? Well here’s a word of warning from Nicole Martin at telegraph.co.uk:

“As more people put personal information about themselves on blogs and social networking websites such as Facebook, personnel departments are increasingly using search engines to uncover the colourful backgrounds of their potential recruits. “

But don’t panic. Help is at hand from “online identity management services”. These companies specialist in cleaning up your online reputation and ensure that your best links reach the top of the search engine.

“If they find anything inaccurate, inappropriate, hurtful or slanderous, they say they can use a series of techniques to have the unwanted material removed.”

It’s an interesting approach for SEO, now appealing to image-conscious web users rather than corporations. However, I question the approach of ‘cleaning up’ reputations online. Working in PR, it’s our role to manage clients’ reputations every day, putting the best side forward. But what if we could just remove the undesirable?

We’re always warning our clients that what goes online, stays online…for good…somewhere…out there. Google’s cached sites are a great source of information once forgotten. But perhaps all PRs need are a ‘series of techniques’ to get rid of that bad product review or corporate scandal?

While it’s important to keep your reputation online as respectable as the one in the real world, I wonder who will actually use these Online Identity Management Services? How far do they go? And do they like a challenge

Will Vista Crash? All Bets Are Off

As part of our New Media Workshop on Monday, one of my colleagues made a keen observation regarding the habits of bloggers. He claimed that the majority of bloggers were influenced by mainstream media and events. I’d never given this much thought before but realised it would be foolish for bloggers to just talk about activity within the world of social media…how would they attract casual readers from the ‘real world’?

While the odd scoop ahead of the mainstream media might be nice, generally speaking it’s probably bloggers who follow the crowd right? Then again, what about the launch of the iPhone? Thanks to bloggers, I knew all about the new Apple products hours (and even days) ahead of the national news here in the UK. And from a quick look at Technorati, I can see bloggers have got Microsoft Vista well and truly documented on its launch.

So I began to question who’s following who?

Then I turned reflection onto my own blog. Where is my ‘news’ coming from? So far it’s mainly been my thoughts based on topics that have been established within the blog communities for some time. Maybe I should be following the mainstream news and offer my comments on that to help bring in those new, casual readers?

So I set myself the challenge. Today I would report on a mainstream news event. Not just one but two stories appeared that are actually going to have an impact on my life!

City of Manchester Coat of ArmsToday, the recommendation was made that Manchester (my home city) should be the host to the UK’s first super casino. Well it was not only I who was more than a little surprised. I didn’t even know Manchester was in the running for this honour. It would seem neither did the Blackpool spokesperson on BBC Radio Lancashire whose carefully thought out response in reference to the decision was simply: “They were wrong. We the right city. They were wrong.” Althought I may be paraphrasing a little, I always enjoy hearing others in the PR industry wrestle with the English language as a microphone is thrust into their face.

And so this new casino is set to bring jobs and tourism to the England’s second city. This notable landmark will no doubt sit alongside the greatest icons of Mancunian history including Manchester United, the industrial revolution and Madchester music scene. Or maybe it will just mean debt and gambling addiction for locals? I’m undecided at the moment but look forward to seeing how this progresses and how Blackpool responds considering the super casino was rightfully theirs…or so I’ve heard.

On to World news now and the launch of Vista. I was interested in seeing the mainstream media’s take on this bearing in mind a lot of new media outlets take the same view as David Pogue. In settling down to watch ITN’s interview with Bill Gates I was ready for an interesting angle, perhaps looking at how we’ll be interacting with our computers in the future or maybe just a look at how Vista will revolutionise the modern day workplace and home. And then the report just froze….It crashed…..And went back to the studio.

I smiled a little and went to my Mac to write my first blog exclusive. I finally scooped the mainstream media.

Social Media Release

I’ve been following the online discussions that began with the recent Third Thursday event in San Francisco. You can listen to it in full here courtesy of For Immediate Release.

What I’ve witnessed is the same thing that seems to be happening time and time again within the social media community – people getting shot down for voicing their ideas.

I’ve been excited about the Social Media release since I first saw the initial concept from Todd Defren of SHIFT communications. The tradional release has been creaking around for a while now, changing form ever so slightly. Even in my career there has been a shift from sending out hard copies and killing trees to the standard email, only to be met with a quick-fire journalist who’s ready to hit that DELETE key.

The concept of the social media release sounds so appealing to me but I would really like the opinions of journalists. Essentially if it works and journalists like using it no-one, not even Stowe Boyd, will be able to stop the evolution of the press release.

I’m sure I’ll be joining the growing movement and I’ll be trying my best to attend the upcoming Social Media Club event in London on 15 Feb. I’m sure it’ll be an enlightening event which will define how UK agencies should proceed going forward.

Let me know if you’re planning to be there.

E.T. iPhone Home

What is it about Apple products that make me want to write…no…shout from the rooftops with joy?

Earlier this week Apple announced they would be releasing the highly anticipated iPhone but I don’t think anyone was quite prepared for how incredible the device was going to be. Admittedly I haven’t got my hands on it yet but it’s incredible to see how powerful word has spread of the device across the blogosphere.

In a way, it’s like Apple is a company that has moved beyond PR. They no longer need an official press release or press officers to spread the word. It was a direct communication between the announcement of the iPhone by Steve Jobs to the world at large.

Of course the mainstream press covered the story in plenty of detail (a day later) with the aid of the Apple press office no doubt but would it have made much difference if they hadn’t? The core audience for the iPhone live online, gather their news from blogs and interact with other Apple fans around the globe. Of course the iPhone will reach a new audience through the mainstream press but I think this product demonstrates above all others the power of citizen journalism and forces us to take a new look at marketing in a 2.0 world.

And it’s here I start my blog about PR, perceptions of the 2.0 world with a hint of photography.

Remember, it’s All About Image