Archive for the ‘mainstream media’ Category

Will Vista Crash? All Bets Are Off

As part of our New Media Workshop on Monday, one of my colleagues made a keen observation regarding the habits of bloggers. He claimed that the majority of bloggers were influenced by mainstream media and events. I’d never given this much thought before but realised it would be foolish for bloggers to just talk about activity within the world of social media…how would they attract casual readers from the ‘real world’?

While the odd scoop ahead of the mainstream media might be nice, generally speaking it’s probably bloggers who follow the crowd right? Then again, what about the launch of the iPhone? Thanks to bloggers, I knew all about the new Apple products hours (and even days) ahead of the national news here in the UK. And from a quick look at Technorati, I can see bloggers have got Microsoft Vista well and truly documented on its launch.

So I began to question who’s following who?

Then I turned reflection onto my own blog. Where is my ‘news’ coming from? So far it’s mainly been my thoughts based on topics that have been established within the blog communities for some time. Maybe I should be following the mainstream news and offer my comments on that to help bring in those new, casual readers?

So I set myself the challenge. Today I would report on a mainstream news event. Not just one but two stories appeared that are actually going to have an impact on my life!

City of Manchester Coat of ArmsToday, the recommendation was made that Manchester (my home city) should be the host to the UK’s first super casino. Well it was not only I who was more than a little surprised. I didn’t even know Manchester was in the running for this honour. It would seem neither did the Blackpool spokesperson on BBC Radio Lancashire whose carefully thought out response in reference to the decision was simply: “They were wrong. We the right city. They were wrong.” Althought I may be paraphrasing a little, I always enjoy hearing others in the PR industry wrestle with the English language as a microphone is thrust into their face.

And so this new casino is set to bring jobs and tourism to the England’s second city. This notable landmark will no doubt sit alongside the greatest icons of Mancunian history including Manchester United, the industrial revolution and Madchester music scene. Or maybe it will just mean debt and gambling addiction for locals? I’m undecided at the moment but look forward to seeing how this progresses and how Blackpool responds considering the super casino was rightfully theirs…or so I’ve heard.

On to World news now and the launch of Vista. I was interested in seeing the mainstream media’s take on this bearing in mind a lot of new media outlets take the same view as David Pogue. In settling down to watch ITN’s interview with Bill Gates I was ready for an interesting angle, perhaps looking at how we’ll be interacting with our computers in the future or maybe just a look at how Vista will revolutionise the modern day workplace and home. And then the report just froze….It crashed…..And went back to the studio.

I smiled a little and went to my Mac to write my first blog exclusive. I finally scooped the mainstream media.

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