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What is it about Apple products that make me want to write…no…shout from the rooftops with joy?

Earlier this week Apple announced they would be releasing the highly anticipated iPhone but I don’t think anyone was quite prepared for how incredible the device was going to be. Admittedly I haven’t got my hands on it yet but it’s incredible to see how powerful word has spread of the device across the blogosphere.

In a way, it’s like Apple is a company that has moved beyond PR. They no longer need an official press release or press officers to spread the word. It was a direct communication between the announcement of the iPhone by Steve Jobs to the world at large.

Of course the mainstream press covered the story in plenty of detail (a day later) with the aid of the Apple press office no doubt but would it have made much difference if they hadn’t? The core audience for the iPhone live online, gather their news from blogs and interact with other Apple fans around the globe. Of course the iPhone will reach a new audience through the mainstream press but I think this product demonstrates above all others the power of citizen journalism and forces us to take a new look at marketing in a 2.0 world.

And it’s here I start my blog about PR, perceptions of the 2.0 world with a hint of photography.

Remember, it’s All About Image

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